Brand Ambassador for Dog Grooming Franchise

This is a temporary, part time position. The location is out in the community in the Lakeview neighborhood of Chicago. The goal is to generate interest and sign up members for a new local dog groomer.

The Local Marketing & Launch Coordinator helps build awareness, relationships and local demand for a new Sparkle Grooming Co. salon before it opens.

This role executes Sparkle’s Pawmunity Marketing program to prioritize outreach, build community relationships, attend events, meet pet parents and generate qualified local leads.

The primary launch goal is 45+ new qualified leads per week as the operating benchmark.

Key Responsibilities 

• Proactively engage local pet parents and introduce Sparkle in a natural, relationship-driven way.
• Capture qualified, permission-based leads in Sparkle’s Fetch platform.
• Identify opportunities for partnerships, events, referrals, sponsorships and local activations.
• Build relationships with local businesses, organizations, residential communities and community groups.
• Attend and support local events, tabling opportunities and community activations.
• Maintain consistent follow-up with priority community relationships.
• Track outreach activity, opportunities and lead-generation results.
• Complete required Sparkle online training and consistently represent the brand, its differentiation and voice.

Ideal Candidate

The ideal candidate is personable, confident and self-motivated, with a natural ability to meet new people and build relationships. They are:

• Warm, approachable and comfortable starting conversations
• Organized and consistent with follow-up
• Comfortable working independently in the field
• Motivated by goals and measurable results
• Coachable and able to learn Sparkle’s brand and voice
• Comfortable using basic technology and CRM tools
• Available for some evening and weekend events
• Comfortable around dogs and engaging with pet parents
• Relevant experience may include community marketing, events, apartment leasing, hospitality, boutique
• fitness, membership sales, retail, pet care or other customer-facing roles.
• Formal marketing experience is not required.

Requirements

• Reliable transportation
• Ability to work approximately 20–22 hours per week, including 15–18 hours actively in the
• community
• Availability for some evenings and weekends
• Strong communication and interpersonal skills
• Successful completion of required training before independently representing the brand

About Sparkle Grooming Co.

Sparkle Grooming Co. is a locally owned and operated, wellness-focused dog grooming franchise pioneering the Quick-Service Pet Care category. Sparkle combines high-quality hygiene and grooming, proprietary technology, a membership-driven model and hospitality-led service to create a more consistent experience for pets and pet parents.

Not your average dog groomer

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